Comments on: Unconscious Decision Making http://www.micromotives.com/2006/04/unconscious-decision-making/ The Science & Art of Decision Making Thu, 04 Dec 2008 23:02:17 +0000 http://wordpress.org/?v=2.6 By: Wole http://www.micromotives.com/2006/04/unconscious-decision-making/#comment-3293 Wole Tue, 30 Jan 2007 13:10:06 +0000 http://www.micromotives.com/2006/04/unconscious-decision-making/#comment-3293 Indeed experiments conducted during my PhD research shows that people were able to navigate rapidly to a target image within a database (as low as 200 - 300ms). Surprisingly, results improved before diminishing. This raises an important question. What is the optimum level of attention needed for making the best decisions? Indeed experiments conducted during my PhD research shows that people were able to navigate rapidly to a target image within a database (as low as 200 - 300ms). Surprisingly, results improved before diminishing. This raises an important question. What is the optimum level of attention needed for making the best decisions?

]]> By: Patrick Renvoise http://www.micromotives.com/2006/04/unconscious-decision-making/#comment-15 Patrick Renvoise Thu, 27 Apr 2006 15:05:57 +0000 http://www.micromotives.com/2006/04/unconscious-decision-making/#comment-15 Dear: I believe this makes sense... indeed neuroscientists have demonstrated that the "reptilian brain or Old Brain" plays a key role in the process of decision making. This part of the brain is often associated with the unconscious: let him decide without too much deliberation from the neo-cortex (as when you focus your neo-cortex on solving a puzzle) and you've got yourself a pretty good decision! You may want to read "Neuromarketing: Is there a buy button inside the Brain" for a deeper explanation of this or check www.salesbrain.net Dear:

I believe this makes sense… indeed neuroscientists have demonstrated that the “reptilian brain or Old Brain” plays a key role in the process of decision making. This part of the brain is often associated with the unconscious: let him decide without too much deliberation from the neo-cortex (as when you focus your neo-cortex on solving a puzzle) and you’ve got yourself a pretty good decision!

You may want to read “Neuromarketing: Is there a buy button inside the Brain” for a deeper explanation of this or check http://www.salesbrain.net

]]>