About Micromotives

Micromotives is a blog about behavioral decision making--how do people make decisions in the real world, not just in theory? What types of cognitive and psychological biases influence our thinking, both for better and worse? How do people really decide what products to buy, what stocks to invest in, or where to go for dinner? Insight into these processes can help us become savvier marketers, wiser investors, and better strategic thinkers. More fundamentally, a deeper understanding of the strengths and weaknesses of human reasoning will help us design processes and institutions which have the power to improve all of our lives.

The Author

My name is Jeff Heuer and I am a software architect and entrepreneur. I am a member of the Columbia Business School class of 2008.

I'd love to hear your thoughts on my site. Get in touch!

Popular Posts

• The Marketplace of Perceptions
• Mars and Venus on Wall Street
• Performance Enhancing Drugs in the Boardroom?
• Neoliberalism and Micromotives
• The Paradox of Choice
• James Montier: Quantitative Strategies Rule
• The Psychology of Pricing
• Unconscious Decision Making
• Hot or Not for Economists

Archives

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• January 2006

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